Design4Recycling

By 2025, we aim to offer a recycling solution for all packaging put on the market. That's the ambition we set two years ago. The expanded PMD collection and the use of new technologies will definitely help us with this. In addition, however, it is of course important to take account of recyclability at the end of the life cycle right from the design phase. Through close cooperation with our members, we aim to systematically reduce the proportion of packaging that cannot be recycled or is difficult to recycle.

Fully recyclable packaging only by 2025

Belgian industry has committed, via the sector federations Comeos, Detic and Fevia, to put only fully recyclable packaging on the market by 2025. The quantity of non-recyclable packaging on the Belgian market is currently estimated at approximately 2% of the total. Companies have significantly ramped up their efforts over the past few years, seeking more sustainable alternatives with better recyclability for many types of packaging.

Our members can count on our support here. We analyse the declarations submitted by (big) members and identify the non-recyclable packaging in their portfolio. We discuss our findings with them and point out what alternatives are available. We also make the necessary arrangements for action plans to systematically replace this packaging with (more efficiently) recyclable alternatives.

Via ‘Pack It Better’, we compile all the knowledge and expertise on eco-design on one central platform, where companies and knowledge institutes can contact one another. The platform was set up in cooperation with Valipac, the organisation responsible for collecting and recycling industrial packaging.

Finally, we give producers the necessary financial incentives via the eco-modulation of the Green Dot rates. The more it costs to collect, sort and recycle a material, the higher the rate for that material. Under this system, companies that put packaging on the market that cannot be recycled or is difficult to recycle pay the highest rates for the processing of their packaging. This give companies a financial incentive to opt for alternatives that can be recycled more efficiently.

PROJECT IN THE SPOTLIGHT

Nestlé:

Ricoré lid

Delhaize:

Tiramisu

Detectable by optical sorting For its coffee products category, Nestlé has modified the colour of the lid of its famous “Ricoré” can, from black to light brown. This polypropylene (PP) lid could not previously be sorted in the sorting centres, and was therefore not recyclable.

Recyclable and made from recycled materials Delhaize has made the packaging of its tiramisu more sustainable. The new packaging consists of a plastic pot in a cardboard outer cover. In addition, the PET pot is made of recycled material (r-PET), which means that the tiramisu packaging alone saves 1.5 tonnes of new plastic per year.

Delhaize:

Tiramisu

Recyclable and made from recycled materials Delhaize has made the packaging of its tiramisu more sustainable. The new packaging consists of a plastic pot in a cardboard outer cover. In addition, the PET pot is made of recycled material (r-PET), which means that the tiramisu packaging alone saves 1.5 tonnes of new plastic per year.