The new normal
At home, we all sort. This good habit is now becoming increasingly common outside of our home environment. However, there’s still work to be done. With a completely new approach for workplaces and on-the-go consumption as a major focus, Fost Plus is moving up a gear.
At a glance
Collections up by 15%
A systematic approach and close cooperation with all parties involved is intended to pave the way towards our objective of almost doubling the quantity of PMD we collect outside the home environment, up from 14,000 tonnes in 2018 to 26,000 tonnes in 2023. Fost Plus took the first step in achieving those targets in 2019: the quantity of PMD collected rose by 15%, or 2,000 tonnes. In 2020, we are aiming for an additional 3,000 tonnes.
“Sorting away from home is a huge opportunity to recycle packaging that currently ends up in residual waste.”
Selective collection in the workplace - it’s only logical
We spend a significant percentage of our time at work. This means a lot of consumption and a major potential for packaging that we can collect for recycling. But, despite the legal obligation, not enough PMD is being sorted in the workplace. In response, Fost Plus has joined forces with the private collection companies to develop a new approach to encourage companies to introduce the selective collection of PMD. Companies entering into a contract with a collector for the first time can expect a welcome premium. The introduction of the premium was accompanied by a major media campaign. In 2020, we will continue our efforts and expand our scope to include cleaning companies, as they play a crucial role in the selective waste collection of their customers.
Plan of action for sports and events
On-the-go consumption has increased sharply in recent years. Too many valuable materials are currently being lost because packaging goes unsorted. Enabling selective collection in outdoor environments is therefore a huge opportunity to capture and recycle more packaging that today ends up in residual waste. In 2019, we worked with major players from the festival sector and the football world to develop a plan of action to improve sorting and recycling at their events. Crucial elements include a smart choice and location of waste containers, communication with visitors and spectators, and sustainable processing of the packaging that is collected. Findings from pilot projects are incorporated into roadmaps that will enable every sports club, event and festival to get started. We are also addressing quality issues of flows that do not achieve the quality required for regular processing in the sorting centres. As many of these flows still have great potential because of their high proportion of drinks and other high value packaging, we will focus on pre-sorting.
Dour Festival achieves a 92% recycling rate
In the summer of 2019, the Dour Festival recycled more than 33 tonnes of packaging, equivalent to a 92% recycling rate. These strong figures are the result of an innovative pilot project set up by Fost Plus in conjunction with the festival. All the drinks containers at the festival, including those for coffee, were collected in the same waste containers as plastic bottles and cans. This made sorting for festivalgoers a lot easier, even for foreign visitors unfamiliar with PMD. Based on the project, Fost Plus has developed a roadmap to be used by other festivals. It is a welcome initiative that will also help the Flemish events sector achieve the ambitious recycling targets set out in the VLAREMA 7 guidelines.